NEWYORK:Meta, the company that owns Facebook, revealed big updates to its rules about computer-made and changed pictures and videos. They shared this news on Friday, just before important elections in the US. These elections will challenge Meta’s efforts to stop fake content made by new AI tech.
Big changes are coming to social media! Meta, the company behind Facebook, Instagram, and Threads, is adding new labels to help you know when content is made with artificial intelligence (AI). Starting next month, you’ll see ‘Made with AI’ labels on videos, pictures, and sounds created by AI.
But that’s not all. They’re also going to put special labels on content that’s been changed a lot, even if it wasn’t made with AI. This way, you’ll know when something might not be completely true.
Before, Meta only focused on removing a few kinds of fake content. Now, they want to keep the content up but tell you how it was made. They’re also working on a way to spot pictures made with other companies’ AI tools.
These changes will happen on Facebook, Instagram, and Threads. And they’re starting right away with the special ‘high-risk’ labels. So, next time you’re scrolling through your feed, keep an eye out for these new labels.
Impact on elections
Changes are happening before a big US election in November. Experts say new AI technology might change how it works. Some political campaigns in places like Indonesia are already using AI tools. This pushes the rules set by companies.
Meta, a big tech company, got criticized in February. Their rules about edited videos were called confusing. This happened after they let a video stay on Facebook. The video changed real footage to make it seem like US President Joe Biden did something wrong.
According to Meta’s policy, videos made by AI or videos that make people say things they never said are not allowed. But this video was still allowed to stay up.